More than 29 million passengers carried by the largest airline company EasyJet in the UK. Many companies are now using websites to communicate with stakeholders. [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. Government guidance and assistance available to travel and tourism businesses. Easyjet stakeholders. They influence the companys decisions as they are the main say of it. Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium TABLE OF CONTENTS With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. Stakeholder How does EasyJet create value for the customer? In other words, your project's stakeholders are the . Low-cost carrier [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. It has 29 bases across Europe, the largest being Gatwick. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. 4.2.2 BIBLIOGRAPHY EasyJet has increased the amount of modern aircraft to Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Originally . But its time that we took responsibility for the effect flying has on the environment. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. Brand Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. Income statement London Gatwick Airport Unfortunately, early last year, it became the victim of a cyber-attack in which data of 9 million of its customers was compromised. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Shareholders Alternatively, customers can book accommodation separately at the EasyJetHotels website. 3.3 Promotion 7 [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Analytical cookies are used to understand how visitors interact with the website. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? Stakeholder theory. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. Picture 1. 3.1.3 Discounts 4 but lacking of traditional service. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. It does not store any personal data. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. Strategic management With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. EasyJet was strategically located, Premium First choice brand and increasing customer loyalty. The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. European Countries Collaboration and good relationship making EU politically stable. Stakeholder analysis 342. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Introduction The level of stakeholders depends on the political economic and social environment. The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. KLM Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. 1. This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. 3.6 Physical evidence 11 1 Brief history of Easyjet 3 EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". 3.4 Place 8 The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Stakeholders can affect, Premium They contracted to buy 12 brand new 737s from Boeing in 1997. About easyJet. Employment Strategic management Executive Summary 1 Easyjet is a low-cost airline with headquarters in Londons Luton Airport. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . Figure 1: EasyJet stakeholder map. Its strategy of success entails focusing on the economical strategy. Simple & Easy EasyJet Titles. This principle became a cornerstone of EasyJet's operations. Air France This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. But opting out of some of these cookies may affect your browsing experience. Conclusion 13 Emissions trading What Stakeholders Want From Easyjet 2022-11-21. There are political factors like liberalization, Premium Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. Table of Contents "Easy Jet" redirects here. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. These are stakeholders who are directly affected by a project, such as employees. It was claimed to possess improved fuel efficiency over contemporary airliners. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. In the sense these parties anticipate many from the organization. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. Best EasyJet Topic Ideas & Essay Examples. Easyjet offers a reliable, on-time travel service with value-added features. As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. Stakeholder analysis EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. 2008 2007 Change. Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Passengers occasionally had to wait longer for reimbursement of their expenses. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. Stakeholder I have found this less to be the case with easyJet, and most of the . Influences the aims and objectives of Tesco as they have a large say in the company so, Premium We will write a custom essay specifically for you. The space saved by having smaller galleys allowed for the installation of 156 seats. 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. 3.7.2 Managing, Premium EasyJet company 1 The authors' study argues that the social . Charitable organization This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. School Number: 110131060 By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium Business Model Analysis Finally we apply these experiences to our job in the future. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. Easyjet stakeholders. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. While various amounts held determine their actual control of the business, Premium The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . Maintaining high customer satisfaction ( low prices and high quality can be pursued together) There is two different types of stake holders these are internal and external. Low-cost carrier EasyJet Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. 3.7.1 Management 11 The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. A stakeholder is a person group or organization that has interest or concern in an organization. EasyJetHotels offers accommodation products throughout the airline's network. 4 min. At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? Easyjet Plc. 3.2 Product and services 6 Direct or indirect. Shareholders . Stakeholder, Stakeholder Expectations Kyoto Protocol [22], EasyJet's aircraft cabins are configured in a single class, high density layout. Employment Telephone Travel Transport and Logistics Low-cost carrier, Pestle analysis of Easyjet EasyJets Business Model Analysis Debt References 16 EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. To have happy customers a firm ha sto create expectations and meet them. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. By September 2000 85% of total, Premium It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Good Essays. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. Employees - they want to be . [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. In April 1998 EasyJet went online. Customer, Airline Assignment Ryanair 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. This gives a load factor of 92.6%. ACKNOWLEDGEMENT vi Harrison claimed that the EcoJet, combined with other improvements in the industry, would enable a 50% reduction in greenhouse gas emissions within eight years. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. Introduction Being competitive means the ability to withstand the market demand, ability . These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. It is more suitable for students and ordinary income people. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. Bennett. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. She added that the A321neos would help to cut costs by 9 per cent. 3.7 People 11 TABLE CONTENT ii Necessary cookies are absolutely essential for the website to function properly. Its theory might affect the perception of air travel with the vision of building a customer focused brand. 5. Business ethics [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. easyJet is one of the world's most successful low-cost airlines. Table of Contents Competition It currently uses the slogan "This is Generation easyJet". A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. The series, while not always portraying the airline in a positive light, did much to promote it during this time. easyJet. Stakeholder Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. For example, a stakeholder can be the owner or even the shareholder. Which two stakeholders will this cause conflict between? These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. EasyJets Business Model Analysis Southwest Airlines These cookies will be stored in your browser only with your consent. Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. In September 2018, he suggested there should be a law to favour more women pilots in the industry. In 2006, the airline did not always refund tickets in a timely fashion. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Carbon dioxide, organization. Airline A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. grand wailea pool menu; under armour ignite slides waterproof.
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